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Print: The Multiplier Effect


Print, the multiplier effect

The Multiplier Effect

This study by Magazine Networks focused on the ad effectiveness among 3000 online consumers found that adding print to any other media channel increased the lift, brand awareness and buying intent significantly. If you want to engage your audience, communicate trust, and build awareness, your best bet is to mail them a printed magazine or at least place your print ad in one they already receive.

Click here to read the full article.

Source: Magazine Networks, Mediaweek

 

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