Customer Centric Marketing

Marketing is an essential part of any business, but good marketing is quintessential. From company to company, the approach to marketing can be different. From an artistic approach to company branding to the scientific approach of generating leads, marketing helps to drive brand awareness and sales across your market.

But good marketing can be hard to achieve and the days of uninformed customers are over. So how do you transform outbound marketing to a more personal function of your company? Martyn Etherington, CMO of Mitel, has the answer and that answer is transforming how you currently think of marketing into a more customer centric approach.

Customers are the driving force of any organization. Etherington documents in this brief e-book how he was able to take Mitel’s marketing from an “inside-out” to an “outside-in” approach that put their customers at the center of their marketing efforts. For anyone looking to revitalize their marketing for their organization in 2014, this is a must read.