Understanding Variable Data and Its Uses

Want your marketing piece to make a bigger impact? Try using variable data to create personalized promotional direct mail and publications that will grab your reader’s attention.

Variable data is a form of digital printing that allows different elements such as text, images or graphics to be changed from one printed piece to the next without sacrificing production speed and using a single database or external file for all of the variable data information.

Great uses of variable data print include direct marketing, customer relationship management, advertising, invoicing brochures and postcard campaigns.

Want to learn more about how you can use variable data on your next marketing campaign? Download our Understanding Variable Data and It’s Uses white paper to learn how you can start your variable data campaign today.

Click to Download the White Paper