USPS Incentive for Direct Mailers
The US Postal Service is encouraging commercial direct mailers to use mobile marketing tools – such as QR codes – on their mail.
During July and August (2012), the Postal Service is offering an upfront 2 % postage discount on Standard Mail and First-class Mail letters, flats and cards (presort and automation) that include a two-dimensional barcode or print/mobile technology that can be read or scanned by a mobile device. When scanned, the technology must activate a link directly to either a mobile-optimized web page that allows the mail recipient to purchase a product or service or to a mobile-optimized and customized web page uniquely tailored to the mail recipient and accessible by a personalized URL.
For more information, contact Modern Litho at 1-800-456-5867 or via email.
Click the links below to find more information about the USPS Every Door Direct Mail Program (EDDM):
